General Shale

Robinson Brick

logoGeneral Shale’s mission is to continue as the preferred solutions provider of building materials in North America because of the enduring quality, energy efficiency and natural beauty that our products provide. Driven by innovation that is modern and future-oriented, General Shale employees set the standard because of our shared commitment to safety, the environment and an intense focus on creating the ultimate customer experience.

Brick products are an inherently sustainable construction material with a lifespan of at least 100 years. But at General Shale, we are proud to take the concept of sustainability a step further.

Our internal practices reflect our commitment to the environment. Our ongoing recycling efforts include paper and plastic (172,000 pounds), metal (321,000 pounds), wood pallets (49,500 pounds) and electronics (2,530 pounds) – close to 273 tons of recycled materials annually.

General Shale is the market leader in sustainability within the masonry products industry. Our company has received numerous awards for environmental stewardship, and our products are important materials for those wishing to acquire new Leadership in Energy and Environmental Design (LEED) certification.

Since 2000, the U.S. Green Building Council has been bestowing LEED certifications on buildings that meet stringent criteria for maintaining or improving environmental health. One critical aspect to becoming a LEED-certified building is selection of materials. Choosing a product that can endure for more than a century is one big step toward achieving the LEED stamp of approval.

See the technical section of this site for more on LEED and its certification points for commercial and residential projects using General Shale materials.

General Shale Thin Brick